Patrick Wilson

Led international expansion planning for an alcohol portfolio within the Coca-Cola system — identifying priority markets, directing international export operations, and building scalable market-entry frameworks integrating partnerships, pricing, compliance, logistics, and distributor execution.

• International business development
• Global market expansion
• Market prioritization
• Go-to-market strategy
• Route-to-market development
• Distributor and bottler alignment
• Strategic partnerships
• Export operations

Grew regional revenue from $10M to $90M while leading commercial operations across 40+ countries — managing distributors, bottlers, and regional sales teams, implementing pricing strategies, and negotiating distribution transitions into the Coca-Cola system.

Built South American operations from market entry to full regional commercialization, securing strategic distribution agreements with major bottlers including AMBEV and Coca-Cola affiliates and negotiating complex multi-party agreements across Brazil and key markets.

Held full national P&L accountability across sales, marketing, and operations; increased sales volume from 2M to 7M cases, achieved category leadership in Western and Atlantic Canada, and transitioned the national distribution network from Pepsi Bottling Group to Coca-Cola.

Launched the TRUE BLUE blueberry juice brand across the U.S. market, built a high-performing broker network, and created a national distribution network across grocery and foodservice channels.

Led the Canadian launches of Monster Energy, SOBE, Fiji Water, and Icelandic Glacial; managed direct-store-delivery teams and national wholesale distribution across convenience, grocery, and foodservice channels.

Grew annual revenue from $9M to $100M+ through strategic sales and marketing leadership, scaled national distribution networks across Canada and the U.S., and managed key national accounts including Costco and Walmart.